Sunny Days Entertainment

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Creative, Trendy Takes on Classic Toys

Sunny Days is a leading supplier, distributor, and manufacturer of branded and licensed products across multiple categories with a special focus on providing fun & affordable toys for children! Kids of all ages will enjoy our creative, trendy takes on classic toys and more!

Who Doesn’t Love a Sunny Day?

Since our start in 2012, we have been manufacturing creative toys in a variety of categories, innovating in evergreen spaces, and bringing new life to classic ideas. We hope to bring joy and sunshine to consumers with every product, and that’s why we’re always looking for new ways to innovate!

Toddlers playing with toys

What We Do

We’re not just a toy company. We’re a consumer product company! 

While we specialize in creating fun, unique toys, we’re not afraid to work in other spaces to fulfill your needs. Whether you’re in the market for an off-road firetruck or products like licensed pop-up tents and more, we’re happy to provide you with dozens of options to inspire creative, engaged play.

We’re a market leader in a number of areas, including:

Pop-Up Tents

Fidget Toys

Lights & Sounds Vehicles

Flocked Characters

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Who We Are

Led by a core group of toy industry veterans, we’re driven to innovate products that inspire imagination, interaction, wonder, and joy. We have our finger on the pulse of the market and aren’t afraid to dip into emerging markets like fidget toys! At Sunny Days, we take pride in the quality and safety of our products. We put all of our products through testing to ensure that they meet the highest standards possible.

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Some of our popular lines include
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It Starts With
Our Team

At our core, we believe in providing an exceptional experience to our customers, partners, and employees alike, and that’s part of why we were named a Top 5 Workplace in South Carolina Top Workplaces in May 2022. We are happy to offer the best comprehensive benefit packages with the hope of improving each employee’s overall quality of life. As a toy company, we want to spread sunshine and happiness, and that starts with our team!

top places to work award

Top 5 Workplace in South Carolina 2022

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Building Relationships With Retailers

Over the years, we have dedicated ourselves to fostering strong, long-lasting relationships with our retail partners. By creating value-added toys for fun-loving consumers, producing and distributing affordable and attractive products, and maintaining a fast speed to market, we’ve committed ourselves to solving retailers’ problems with high-quality products and exceptional service. We sell to every major retailer, but our top partners are Walmart, Target, and Amazon.

Our Partnerships & Licenses

By manufacturing toys and consumer products with a focus on value, fun, and affordability, we strive to make innovative play more accessible and fun. We’ve acquired licenses for a number of brands to make a number of our products even more exciting to kids with the things they love.

Order products in a variety of categories featuring characters and more from brands like:
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