Sunny Days Entertainment, LLC Announces Licensing Agreement with Mattel Inc.

February 11, 2019 — Sunny Days Entertainment, LLC will be partnering with leading global children’s entertainment company, Mattel, to introduce a range of officially licensed Activity Pop-Ups.

Under this licensing agreement, Sunny Days Entertainment, LLC will create a Barbie® Pop-Up Tent, Thomas the Tank Engine Play Tunnel and Thomas the Tank Engine Activity Pit with Balls. The Activity Pop-Ups are set to launch this fall and include the following:

  • The Barbie Pop Up Tent gives kids a fun place to read, relax and play with Barbie. The soft, durable fabric provides a fun and safe space for indoor or outdoor play. The flap to enter tent is great for peek-a-boo play. Parents will love the hassle-free assembly/breakdown that requires no tools and simple storage when not in use.

  • The Thomas the Tank Engine Play Tunnel has been created using high quality, distinctive Thomas the Tank Engine graphics. A smiling, 3-D Thomas the Tan Engine can be seen on the outside of the tunnel chugging along the tracks. The durable, 6-foot-long tunnel is great for indoor and outdoor play. Created with a simple pop up design for easy storage and on-the-go fun!

  • The Thomas the Tank Engine Activity Pit with Balls creates a great space for children to play with their favorite Thomas characters. The ball pit includes a scene of Thomas and three friends puffing along the tracks.  25 soft, air filled balls are included. Pop-up design for easy storage and quick assembly.

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

About Sunny Days Entertainment

Established in 2012, Sunny Days Entertainment, LLC is a fully integrated toy company specializing in solving retailers’ problems while delivering ultra-fun, value added toys to consumers. Our brands include: Cupcake Surprise, Sweet Pups, Maxx Action, Maxx Bubbles, Blue Ribbon Champions, Elite Force and Spin Botz.

Source: Sunny Days Entertainment, LLC

Media Contacts:

Sunny Days Entertainment, LLC
Emily Chaput, 864-962-3020 Ext. 307
emilychaput@sunnydaysent.com