Promoting Traditional, Creative Play For Boys And Girls Of All Ages

 

Sunny Days Entertainment, LLC is a fully integrated toy company specializing in solving retailers problems while delivering ultra fun, value added toys to consumers.

 
What We’re About We are a leading supplier, distributor, and manufacturer of branded and licensed toys across multiple product categories. We focus on providing fun & affordable toys for children!

What We’re About

We are a leading supplier, distributor, and manufacturer of branded and licensed toys across multiple product categories. We focus on providing fun & affordable toys for children!

Our Brands Discover our growing range of toys that are sure to provide hours of imaginative play for your favorite little ones. They’re tons of fun for kids and great prices for parents!

Our Brands

Discover our growing range of toys that are sure to provide hours of imaginative play for your favorite little ones. They’re tons of fun for kids and great prices for parents!

What’s New?!

Announcements, New Toys and More!

Featured
Build Your Own Toy Vehicles With the New Maxx Action Jr. Take Aparts

There are few toys more cognitively beneficial than a puzzle. With opportunities to improve motor skills, problem solving, shape, memory, hand-eye coordination, and short-term goal setting.

Maxx Jr. Take Aparts by Sunny Days Entertainment combine the intellectual stimulation of a puzzle with the imaginative, STEM-based play that comes with toy vehicles.

Sunny Days Entertainment Names Rick Mershon SVP, Sales and Marketing

SIMPSONVILLE, SC (August 27, 2019) – Sunny Days Entertainment, LLC is excited to announce that veteran sales executive, Rick Mershon, will be joining the team as SVP of Sales and Marketing.
Genie Surprise: Magic Bottles Transform Into Collectible Dolls

There may be quite a few items on your child’s toy wish list, but Sunny Days Entertainment may be able to grant multiple with just one toy: Genie Surprise.

Genie Surprise adds more than one twist to the classic doll experience. Packaged as shiny, uniquely colored bottles, these toys captivate attention and spark imagination from the moment they’re unboxed.
Discover a Sweet Surprise Inside Every Dairy Queen Blizzard with NEW Lil' Blizzard Friends!

It’s no secret you can find a sweet treat inside any Dairy Queen Blizzard, but until now that treat included a blend of your favorite sundae toppings and ice cream flavors.

Sunny Days Entertainment has brought to you the newest pleasure inside your Blizzard cup - Lil’ Blizzard Friends!
Meet Cool Cats: The Latest Sweet Collectible From Sunny Days Entertainment, LLC

In this technocentric day and age, it’s easy to see how kids can be captivated by robots, tablets, and virtual reality goggles, but there’s just something about a stuffed animal that tugs at the heartstrings.

Stuffed animals come in all shapes, sizes, and colors, but they all offer the same core characteristic—they’re soft friends perfect for snuggling and companionship.

Sunny Days Entertainment, LLC has managed to preserve the classic plush pals we know and love, complete with an added refreshing twist with their new line, Cool Cats.
Sweet Pups Featured on The Toy Insider

Sweet Pups were featured on The Toy Insider’s Top Travel Toys list on WGN Chicago.

Watch the clip!
Sweet Pups Announced as a Top U.S. Toy Trend of 2019 at Toy Fair New York

Sweet Pups was featured in the annual New York Toy Fair Trends Presentation as a top toy for 2019 in the “Unboxing 2.0” category.

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Sunny Days Entertainment, LLC Announces Licensing Agreement with Mattel Inc.

February 11, 2019 — Sunny Days Entertainment, LLC will be partnering with leading global children’s entertainment company, Mattel, to introduce a range of officially licensed Activity Pop-Ups.

Under this licensing agreement, Sunny Days Entertainment, LLC will create a Barbie® Pop-Up Tent, Thomas the Tank Engine Play Tunnel and Thomas the Tank Engine Activity Pit with Balls. The Activity Pop-Ups are set to launch this fall and include the following:
Sunny Days Entertainment, LLC Announces New Line of Activity Pop-Up Tents

SIMPSONVILLE, SC, Feb. 4, 2019 — Sunny Days Entertainment, LLC announces a new addition to their portfolio of toy brands, Activity Pop-Up Tents. Launching with three new tents under the Sunny Days brand, Activity Pop-Up Tents provide kids with a safe and fun place to relax, read and play.
Cupcake Surprise Dolls Featured on The Toy Insider

Cupcake Surprise Classic Tales were featured on The Toy Insider’s Toys for Every Budget list on CBS Palm Beach.

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