Our Brands
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Enjoy the Sunshine!

From blasters that shoot thousands of bubbles per minute to role play toys that encourage imagination, and the coolest bubble innovation around – maxx bubbles and backyard toys are great way to get up and moving outside.

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Our Licenses
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Maxx Action 2-n-1 Dig Rig!

Hear the roar of the automotive sounds while you drive forward and reverse across the roughest terrain!

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The Sweetest Town Around!

Welcome to Honey Bee Acres, a cozy community of animal families who are excited to meet you! These flocked characters and farmhouse-chic playsets set the stage for endless stories and imaginative play.

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Find the new series of this Walmart Exclusive in stores Fall 2022!

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Friendly Fun!

Soothe anxiety, improve concentration, calm restlessness, and more with fidget toys from GZ Fidget! Easy to use and fun to play with,  perfect for fidgety kids and adults alike.

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An innovative blend of traditional dolls and fidget toys, Fidgie Friends each come with their own unique fashion sense and personality. With fidget features incorporated into their clothing and accessories, these friends embody values of creativity, friendship, and inclusivity!

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Find this Walmart Exclusive in stores Fall 2022!

Our Products

Discover More Licensed Products

Timeless Joy of a Sunny Day

From bubble blowers and military action figures to the Pop-N-Play, our bestselling pop-up play tent, our products reflect the timeless joy of a sunny day and embody our core mission of providing ultra-fun toys and other high-value goods.

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